When most people think of promoting private label products, what comes to mind is usually basic information that’s not particularly interesting or beneficial. But there’s a lot more to than just the basics in this report.

You should be able to find several indispensable strategies about promoting private label products in the following paragraphs. If there’s at least one strategy you didn’t know before, imagine the difference it might make.

1. The “Economical” Strategy

The “a ghostwriter may charge you ($) per (product type)” strategy tells your prospects that purchasing your private label product is more economical than hiring an expensive ghostwriter. Money has a strange way of switching people’s perceptions.

2. The “Better Than Money” Strategy

The “writing your own (product type) is time consuming” strategy tells your prospects that they will save tons of time by just purchasing your private label product. Most people think time is more valuable than money.

3. The “Blog It” Strategy

The “use the content on blogs” strategy tells your prospects that they won’t have to write or find new content for their blog. Many marketers use blogs to update their opt-in subscribers, sell affiliate products and make money from displaying pay-per-click ads.

4. The “Tons Of Words” Strategy

The “that is over (no.) words of information” strategy tells your prospects that your offer is a real bargain. It makes it sound like they are getting more for their money with such a large number of words. You could also break it down into the number of pages, articles, niches, or tips.

5. The “Resell” Strategy

The “sell the resell and master resell rights” strategy tells your prospects that they could use your private label content to create products that come with resell and master resell rights. Most marketers will realize they can then sell the products for a higher price.

6. The “Fly By Night” Strategy

The “ghostwriters could take your money and run” strategy tells your prospects that if they put an upfront deposit down for a project, a ghostwriter could end up not finishing the work. Most people would feel safer getting all their private label content right after they pay.

7. The “With Out Work” Strategy

The “sell the private label rights for commission” strategy tells your prospects that they could gain the rights to sell your private label content by just signing up to your affiliate program. It’s also a great way for them to make their money back from buying your private label content.

8. The “Won’t Find It Anywhere” Strategy

The “100% original private label content” strategy tells your prospects that they won’t find your private label content in products that you or others have sold in the past. It would be a good idea to mention ways they can easily keep the content original from your other new customers.

9. The “Follow The Money” Strategy

The “create your own autoresponder messages” strategy tells your prospects that they can use your private label product to create their own follow up e-mail course. Many marketers know they can increase sales by including a test ad or two in each lesson.

10. The “E-zine” Strategy

The “publish your own newsletter” strategy tells your prospects that they can use the content from your private label product for their e-mail newsletter. Most marketers know one of the best ways to get people to purchase is to build a relationship first.

11. The “Contextual Advertising” Strategy

The “sell products with the content” strategy tells your prospects that they could sneak in ads and mention their products within the content of your private label product. They could place ads at beginning, middle and/or end of the content piece.

12. The “Sell Space” Strategy

The “charge for advertising around the content” strategy tells your prospects that they can use the content from your private label content to increase their traffic or opt-in list. People will want to advertise on their web site or e-zine to get a piece of their success.

13. The “No Cost PLR” Strategy

The “free private label (product type)” strategy tells your prospects that they can get your private label product for no cost. People will flock to your web site just to be able to get the free private label content.

14. The “Edit It” Strategy

The “edit the content how you wish” strategy tells your prospects that they can easily add their personality or information to the content without rewriting all of it. People like to make little changes to private label content that will make it their very own.

15. The “Plagiarize It” Strategy

The “rewrite the content” strategy tells your prospects that they can totally rewrite your private label product. People sometime want to convert and target the content for a different niche or market.

16. The “Spread The Wealth” Strategy

The “create free viral products” strategy tells your prospects that they can slice and dice the content into viral articles, e-books, reports, etc. Most marketers know how powerful it is to give away a viral product with their ads in them and allow other people to give them away.

17. The “Become Famous” Strategy

The “add your name as the author” strategy tells your prospects that your private label product will help them become known as an expert and an authority. Most marketers realize it will help them sell more products.

18. The “I Rather Listen” Strategy

The “create an audio recording with the content” strategy tells your prospects that they could create audio CDs and files for their customers and web sites. Audio products are becoming more and more popular because some people rather listen than read.

19. The “I Rather Watch” Strategy

The “create a video recording with the content” strategy tells your prospects that they could create video DVDs, files, infomercials, how-to products, etc. At the time of writing, online videos are starting to become mainstream.

20. The “Rank High” Strategy

The “optimized for the search engines” strategy tells your prospects that your private label product is already set up to rate high in the search engines. Most people know that search engine traffic is essential to an online business.

21. The “Little Report” Strategy

The “create special reports to sell” strategy tells your prospects that they can use your private label product to create a special niche report to sell. Many people don’t want to read through 300 pages to learn something that only takes 5 to 20 pages to explain.

22. The “Time To Write?” Strategy

The “create your own e-book in (no.) minutes” strategy tells your prospects that they could use your private label product to almost instantly sell their own product. Many people just don’t have the time to write a new e-book over weeks or months.

23. The “Sticky” Strategy

The “high quality content” strategy tells your prospects that your private label product is useful and people actually are interested in it. Most marketers realize that type of content can increase repeat visits, readership and sales. It will make your business “sticky.”

24. The “Missed Deadline” Strategy

The “ghostwriters can miss your deadlines” strategy tells your prospects that even though they can hire a ghostwriter, they can never solely rely on them. Businesses don’t want to make promises to their visitors, subscribers and customers that could backfire and jeopardize their relationship.

25. The “Reoccurring Fee” Strategy

The “create your own membership web site” strategy tells your prospects that they could use your private label product to create a residual income stream. They could charge a weekly, monthly or yearly membership for just making one sale.

26. The “Virtual Salesman” Strategy

The “create your own affiliate program” strategy tells your prospects that they could have tons of other people selling the product they create with your content. You could even supply them with step-by-step information on how to start their own affiliate program.

27. The “Not A Word” Strategy

The “your own product without writing a word” strategy tells your prospects that they literally don’t have to write anything except maybe their name. Most people detest brainstorming, researching, writing and editing information products.

28. The “Never Run Out” Strategy

The “a new private label (product type) every month” strategy tells your prospects that they will never run out of content to create products, articles, reports, etc. Most people rather pay a monthly or yearly fee than constantly write.

29. The “Rich Words” Strategy

The “keyword rich private label (product type)” strategy tells your prospects that your private label product is loaded with keywords and phrases for its specific niche. Most marketers know the search engines rely on keywords to rank/rate a site higher.

30. The “Submit And Forget” Strategy

The “submit the content to article directories” strategy tells your prospects that they can use your private label product to create their own articles and submit them to article directories. Most marketers know that their article, small ad and web site link will be republished by tons of online publishers.

31. The “Money List” Strategy

The “increase your opt-in subscribers” strategy tells your prospects that they could create a bonus product to give away to people that subscribe to their e-zine or opt-in list. You could use a squeeze page to collect e-mail addresses of people that want access to the bonus product and place a one time offer on the download page.

32. The “Waiting Room Books” Strategy

The “submit a free e-book to the free e-book directories” strategy tells your prospects that they could use your private label content to create a free e-book. Many marketers know that free e-book directories can get a lot of traffic.

33. The “Community Content” Strategy

The “post informative content on online forums” strategy tells your prospects that they could post some of your private label content as their own on targeted message boards. Most forums allow you to include an ad, text and/or signature about your web site.

34. The “Offline Profits” Strategy

The “create your own physical products” strategy tells your prospects that they could create tapes, CDRs, DVDs, printed books, etc. Most people know that physical products usually sell for more money, which means more profits.

35. The “Increase Your Conversion” Strategy

The “create bonus products for your customers” strategy tells your prospects that they could create bonus products and package them with for sale products. Most marketers know that bonus products can increase their conversion ratio.

36. The “Content Vacuum” Strategy

The “create your own article directory” strategy tells your prospects that they could create an article directory from your private label product. Most marketers know articles directories will increase their traffic.

37. The “Garbage” Strategy

The “some ghostwriters take too many short cuts” strategy tells your prospects that their ghostwritten content could just end up being a bunch of rehashed, plagiarized, highly repeated garbage.

38. The “Master” Strategy

The “get the master private label rights as a bonus” strategy tells your prospects that they can actually sell the private label right to your private label content and keep 100% of the profits. Most marketers know that private label content sells like crazy.

39. The “Super Affiliate” Strategy

The “use the content to sell affiliate products” strategy tells your prospects that they could actually become a super affiliate. They could place affiliate links in the products they create from your private label content.

40. The “Display Ads” Strategy

The “use the content to earn money running pay-per-click ads” strategy tells your prospects that they could earn huge commissions using your private label content to create targeted, keyword dense web sites for displaying pay-per-click ads.

41. The “Unique Content” Strategy

The “make the content unique without writing” strategy tells your prospects that they could make your private label content different by using all the content changing software that is now available. You could give them a list of web sites that offer it for a fee or for free.

42. The “It Seems Lower” Strategy

The “that’s only ($) per (product type)” strategy tells your prospects that purchasing your private label product is a sweet deal. When you divide up the price into specifics, it makes the total price seem lower.

43. The “Huge Web Sites” Strategy

The “easily create huge content-based web sites” strategy tells your prospects that they could divide up your private label content to turn it into a huge web site. Remind them that they could divide your content into individual web page tips, articles, audio files, video files, etc.

44. The “Saturation” Strategy

The “you don’t have to worry about saturation” strategy tells your prospects that it won’t matter how many people purchase the same private label content. You could remind them they could use a thesaurus to change a few words into different words that mean the same thing.

45. The “Copyright Violation” Strategy

The “ghostwriters can accidentally make copyright violations” strategy tells your prospects that they could actually get in trouble and lose their business by hiring the wrong ghostwriter.

46. The “Instant Web Site” Strategy

The “instantly create your own web sites” strategy tells your prospects that it will take them no time to create their own web site. As a bonus you could also give them a list of fee and free software that will convert text into html and add special money earning links.

47. The “What It All Means” Strategy

The “private label (or public domain rights) are” strategy tells your prospects exactly what the term(s) mean. It will be hard for newbies to understand those types of terms the first time they visit your web site and they may not buy based on that fact.

48. The “Think Twice” Strategy

The “is it really worth it to write yourself” strategy tells your prospects to think twice about writing their own information products. You want to remind them about all the researching, market planning, web site designing, writing, editing and copywriting that is involved.

49. The “Help Your Affiliates” Strategy

The “allow your affiliates to use the content” strategy tells your prospects that they can create promotional tools for their affiliates with your private label content. Many marketers know that the more tools you give your affiliates, the more sales they can make for you.

50. The “Trade It” Strategy

The “trade the content with other web sites” strategy tells your prospects that they can trade content ads with other web sites. They will realize it’s a free way to get their advertisement on high traffic web sites.

51. The “Trade Them” Strategy

The “trade articles with other e-zines” strategy tells your prospects that they can trade articles (with resource boxes) with other e-mail newsletters. They will realize it’s a free way to get their advertisement published in high circulation e-zines.

52. The “They Are Hungry” Strategy

The “people are hungry for information” strategy tells your prospects that people are searching for information 24 hours a day/7 days a week to improve their lives. Remind them that your private label product can help fulfill that need to a target niche.

53. The “Auction Off” Strategy

The “create products for online auctions” strategy tells your prospects that they are allowed to auction off the products they create using your private label content. Most people know how much traffic the top online auction sites get.

54. The “Coupon Rebate” Strategy

The “get a purchase coupon for the same amount” strategy tells your prospects that they will virtually be paid back for purchasing your private label product. You could tell them the coupon is good for your past products, future products or even advertising that you sell.

55. The “Keyword List” Strategy

The “keyword lists included” strategy tells your prospects that they won’t have to go through the hassle of researching top paying keywords and pay-per-click bid amounts for the products they create with your private label content. It’s just one less thing they will have to do and another incentive to buy your product.

56. The “Content Into Links” Strategy

The “turn your keywords into affiliate links” strategy tells your prospects that they could use your contents keywords as links and add related affiliate products. It’s just another income stream they haven’t though of before. You could also sell software that does it for them as a backend sale.

57. The “Legal Contract” Strategy

The “do you know about ghostwriting contracts” strategy tells your prospects they will have to research or pay for legal advice to find out for them or just purchase your private label content. Most people will take the easy and less expensive choice.

58. The “Downline” Strategy

The “let your downline use the content” strategy tells your prospects that they can create products that their network marketing or MLM matrix can use to grow their downline. Remind them that they can create a lot of free viral products from your private label product.

59. The “100% Legal” Strategy

The “legally sell these (private label/pubic domain works) for 100% profit” strategy tells your prospects that you had a lawyer verify that your private label/public domain product is legal to use. Most people don’t want to use or sell something that can get them into copyright or legal hot water.

60. The “Programing” Strategy

The “it’s like having your own software developer” strategy tells your prospects that you are including the source code rights to your private label product. Most people know software developing and coding can be expensive.

61. The “Expert Training” Strategy

The “get training from other experts every month” strategy tells your prospects that, with their purchase of your private label product, they will also have access to gurus who will help train them to create or market their own product.

62. The “Safeguard” Strategy

The “safeguard every product you sell” strategy tells your prospects that you will provide software that will prevent thieves from stealing the products they create. If you can’t give away that type of software, you can just point them in the right direction.

63. The “Member’s Only” Strategy

The “your own monthly membership web site” strategy tells your prospects that your product will give them private label rights to a membership site that you already created. Most people know that they can make repeat residual income with these types of sites.

64. The “Capture And Squeeze” Strategy

The “a squeeze page template included” strategy tells your prospects that you will provide them with a way to capture e-mail addresses with the products they create from your private label product. Most marketers know the money is in the list.

65. The “Ready To Go” Strategy

The “pre-designed ready to upload content sites” strategy tells your prospects that you will provide them with a fully designed web site they can customize for the products they create. Remind them how easy it will be just changing a few words and add money-making links.

66. The “See Yourself” Strategy

The “picture working for yourself” strategy tells your prospects to imagine all the benefits of owning their own product. Many people will imagine taking vacations, working when they want, telling their boss to shove it, having tons of cash, etc.

67. The “Multiple Income” Strategy

The “create multiple streams of income” strategy tells your prospects that they can use your private label product to create a ton of different money-making products. You should just give them a big list like, e-books, reports, articles, courses, etc.

68. The “Money Shot” Strategy

The “see a screenshot of my sales for just one day” strategy tells your prospects that you’ve proven you can make a lot of money selling your own product so they will start to believe they could too. Tell them you’re not trying to brag or guarantee they will have the same results.

69. The “Master Bonus” Strategy

The “as a bonus get (no.) master resell rights product every month” strategy tells your prospects that they will be able to make money selling resell rights to ready made products too. It’s a great complementary bonus to go along with your private label product.

70. The “Teaser” Strategy

The “just check out a sample” strategy tells your prospects they can see an excerpt of your private label product before they even invest any money buying it. It shows you’re confident about your product and builds a sense of trust.

71. The “By-Line” Strategy

The “resource box (or by-line) templates included” strategy tells your prospects that if they create articles from your private label content, they can just fill in a few blanks to create a resource box. It really is a nice little bonus you could add that wouldn’t take you much time to create to increase your conversion ratio.

72. The “Funnel It In” Strategy

The “create mini, funnel web sites” strategy tells your prospects that they could use your private label product to create tiny separate web sites to funnel traffic to your main web site. You could also mention that they could expand their existing web site to more pages.

73. The “Tool Box” Strategy

The “keyword search tools included” strategy tells your prospects that they won’t have to buy separate keyword software in order to find the most profitable keywords for the products they create. If you can’t provide them with the keyword software, you could make a list of fee and free ones to point them in the right direction.

74. The “TOC” Strategy

The “check out the table of contents (or titles)” strategy tells your prospects that you have a very organized private label product or a ton of private label articles. It really shows them just how much information they are getting for pennies in the dollar.

75. The “Private Viewing” Strategy

The “subscriber only pre-release” strategy tells your prospects that they will have the first shot at buying your private label product before the general public. It will give them a head start creating products and profiting.

76. The “Pick And Choose” Strategy

The “it comes in PDF and MS word format” strategy tells your prospects that your product has more than one way to customize your private label product. Plus, many people don’t have a PDF editor. You could also point them to free PDF products and services on the Internet.

77. The “Niche Empire” Strategy

The “a laser-targeted niche” strategy tells your prospects that your private label product is written for a specifically targeted niche. Most marketers know that small niches have less competition and can be just as profitable.

78. The “Magazine” Strategy

The “publish your own subscription magazine” strategy tells your prospects they won’t need to hire expensive writers to publish their own print magazine. They will use your private label content. Plus, they will be able to make a residual income from the yearly subscriptions.

79. The “Done For You” Strategy

The “all the ground work is already done for you” strategy tells your prospects that they won’t have to go through the whole public domain hassle to profit. You can remind them of doing public domain research, doing a copyright search, scanning the book in digital format, editing the book, writing the sales letter, etc.

80. The “Removed Regularly” Strategy

The “old private label content is removed regularly” strategy tells your prospects that new members of your private label membership site won’t be able to get the old content that you already paid for the previous month. This tells them that you respect them and will reward them for being a loyal, paying member.

81. The “Unlimited Bonus” Strategy

The “get unlimited autoresponders as a bonus” strategy tells your prospects that they won’t have to invest in an autoresponder if they want to create follow up messages or multipart e-courses out of your private label content. Remind them how easy it is to set it up and tell them they can send unlimited broadcasts.

82. The “Extra Income” Strategy

The “a list of targeted affiliate programs is included” strategy tells your prospects that they won’t have to take the time to search for affiliate programs that are related to your private label content. Most marketers like to add affiliate links to the products or web pages they create. It gives them an extra source of income.

83. The “Bunch Of Deals” Strategy

The “get a ton of target discounted products” strategy tells your prospects that, along with your private label product, they will get discounts from other businesses for related products. You can negotiate and set up a bunch of deals for your customers.

84. The “Track Everything” Strategy

The “get free ad tracking software” strategy tells your prospects that they won’t have to invest in ad tracking software to promote the products they create with your private label content. Tell your prospects that they won’t be wasting their time or advertising budget using one.

85. The “Prediction” Strategy

The “(company) predicts there will be over (no.) Internet users in (no.) years” strategy tells your prospects that they will be sitting on a goldmine if they invest in your private label product. You could even list predictions for individual, specific niches and markets.

86. The “Personal Rolodex” Strategy

The “get a list of the best private label/public domain resources” strategy tells your prospects if they buy your private label product, they will get your personal rolodex as a resource for no cost. The list could even include affiliate programs that you’ve joined so you can make a commission.

87. The “Change It” Strategy

The “sales letter can be change or edited” strategy tells your prospects that they can add their own personality, their picture and other personal information to the sales letter. You could even tell them they can get their own testimonials for the resell product to add to it.

88. The “Future Bonus” Strategy

The “another (product) will be added soon” strategy tells your prospects they will actually get another private label product in the future if they purchase right now. Of course, it could be a resell or master resell rights product too.

89. The “I’ll Show You” Strategy

The “a free video training center” strategy tells your prospects that you will not only tell them how to set up their business but actually show them if they purchase your private label product. Many people today hate reading and understand instructions better in video format.

90. The “Live Event” Strategy

The “use the content to create a (type) seminar” strategy tells your prospects that they could use your private label product for a live seminar, teleseminar and/or a webinar. Many marketers get paid to speak at seminars and sell tons of products to the audience.

91. The “Always Accurate” Strategy

The “updated regularly and for accuracy” strategy tells your prospects they can get new versions of your private label content for no cost. As the world changes, older information becomes unusable and outdated.

92. The “Mystery Bonus” Strategy

The “a mystery private label product bonus” strategy tells your prospects that if they order your private label product, they will get another one for no cost. It will make them very curious to buy because it will be a mystery till they do. You could even make a blank product cover with a question mark on it.

93. The “Writer Within” Strategy

The “become a successful writer or ghostwriter” strategy tells your prospects that they could generate income by rewriting and editing your private label content and selling it to magazines or other publishers for big bucks.

94. The “Refund Reduction” Strategy

The “reduce your product refunds” strategy tells your prospects that they could create product bonuses for other products they sell. Many marketers know that bonuses deter a person from requesting a refund.

95. The “It Takes 7″ Strategy

The “get free professional, prewritten follow up e-mails” strategy tells your prospects that they won’t have to write follow up sales e-mails to people that don’t buy their product on the first contact. Most marketers know it can take up to seven contacts in order for most people to buy. They can just load them into an autoresponder.

96. The “Pop It” Strategy

The “get free pop up generator software” strategy tells your prospects they won’t have to invest in pop up software to capture visitors’ e-mails addresses or give them special offers for the products they create. Most marketers know pop ups can increase their current and future income.

97. The “T And C” Strategy

The “legal, prewritten term and conditions” strategy tells your prospects that they won’t have to hire a lawyer in order to sell the resell or master resell rights to the products they create. You could even give them a report on how different terms and conditions can affect their sales and business.

98. The “Solo” Strategy

The “professionally, prewritten solo e-mail ad” strategy tells your prospects that they won’t have to write or hire someone to write a solo e-mail ad to send to their list. Most marketers have an opt-in list they can send product offers to make quick income.

99. The “Pass On Bonuses” Strategy

The “bonuses for the private label product” strategy tells your prospects that on top of getting your private label product, you will be providing bonuses for it that they can give to their customers. Most people know related bonus products will increase sales.

100. The “Up, Up And Away” Strategy

The “prewritten upsell web page” strategy tells your prospects that they could make even more income by upselling their customers without all the work. They could just insert any product to that upsell page or you could provide them with one.

101. The “Part Time” Strategy

The “do it part time while you keep your job” strategy tells your prospects they can sell the product they create on the Internet only working a few hours a day. Most people don’t want to take any risk not making any money with a business till the profits start rolling in.

Conclusion:

You can’t predict when knowing something extra about promoting private label products will come in handy. The more you know, the easier it will be to focus on what’s important for your business.

So now you know a little more about promoting private label products. Even if you don’t know everything, you’ve done something worthwhile, like expanded your knowledge.

If you have even a passing interest in the topic of promoting information products, then you should take a look at the following information. This enlightening report presents some of the latest tactics on the subject of information marketing.

The more you understand about any subject, the more interesting it becomes. As you read this report you’ll find that the subject of promoting information products is certainly no exception.

1. The “Author It” Tactic

Tell your prospects they can have the private label rights to your information product. People want to easily become an information publisher or author without all the work. They could add their name as the author of it, rewrite it, re-edit it, etc.

2. The “Time Involved” Tactic

Tell your prospects how many years, weeks or days it took you to write or compile your information product. People will find it more valuable because they’ll realize just how much time was involved in creating it.

3. The “Turn The Page” Tactic

Tell your prospects how many information-filled pages are in your information product. People sometimes consider a lot of pages or information to be more valuable than a few pages.

4. The “Chopped Up” Tactic

Tell your prospects how many chapters, lessons or sections are in your information product. People like information that is highly organized and easy to navigate though.

5. The “Mega” Tactic

Tell your prospects how big your information product’s download file is. People sometimes consider a large download to be more valuable or a small download to be faster. You could list the number of kilobytes or megabytes.

6. The “Original Recipe” Tactic

Tell your prospects that your information product is original information with no fillers, fluff or rehashed leftovers. People like original information because 95% of what they usually read has already been published somewhere else.

7. The “Royalty” Tactic

Tell your prospects that your information product comes with royalty free resell or master resale rights. People like to be able to make money with products they didn’t have to create on their own.

8. The “Can’t Be Ignored” Tactic

Tell your prospects that you want their attention with a headline which can’t be ignored. People will read or scan the rest of your sales letter if you grab their attention and give them a good reason.

9. The “I’ll Support You” Tactic

Tell your prospects that your information product comes with free 24/7 customer support. People don’t want to be left out in the cold after they buy your product.

10. The “Sell It” Tactic

Tell your prospects they can sell the information product and earn commissions by joining your affiliate program. People like to be able to make money with products they don’t have to create and fulfill orders for.

11. The “Complete Resource” Tactic

Tell your prospects your information product is the complete resource on the subject. People like to own one product that can give them all the information they will need to get their desired benefit.

12. The “Choose It” Tactic

Tell your prospects they can choose the type of information product they want. People like to have a say in how they want their information delivered. Many popular formats are pdf, html, e-mail, audio or video.

13. The “Real Life” Tactic

Tell your prospects your information product is based on a real life experience. People like true stories and real world examples because they’re more believable and they can relate to them easier.

14. The “Trivia” Tactic

Tell your prospects your information product will answer all their questions. People like to read information that won’t leave them hanging at the end for more answers to their questions. They want all their questions answered from A to Z.

15. The “Bestseller” Tactic

Tell your prospects that your information product is very popular. People think if tons of people have read your information or it’s a bestseller, it has to be worth reading or buying.

16. The “Access Time” Tactic

Tell your prospects that your information product can be accessed in minutes or seconds. People want to get their information as soon as possible. If it’s offline information, be sure to offer fast delivery.

17. The “Kid” Tactic

Tell your prospects that your information product is easy to read and understand. People don’t want any information that isn’t useful or which they can’t comprehend. Make sure a kid can understand it.

18. The “No Confusion” Tactic

Tell your prospects that your information product is easy to follow and offers step-by-step instructions. People don’t want information that confuses them. They want information that takes them by the hand.

19. The “Nowhere Else” Tactic

Tell your prospects they can only get your information product from you and nowhere else. People will have to read your product in order to get their desired benefit because they know no one else offers what you do.

20. The “Free Refill” Tactic

Tell your prospects they will receive regularly scheduled free updates of your information product. People like information that’s up-to-date because information changes so fast in this world.

21. The “Pick Your Poison” Tactic

Tell your prospects that they have plenty of ways to get your information product. People like to have choices that cater to their specific situation and needs. It could be via a download page, mail, e-mail, etc.

22. The “Guarded Secrets” Tactic

Tell your prospects that they will learn closely guarded secrets within your information product. People like to learn about something that few or no people have heard of. It’s just like when your friend has a secret that you try to pry out of him or her.

23. The “Nothing Held Back” Tactic

Tell your prospects that you don’t hold any information back in your information product. People like information to be uncut and uncensored so they don’t miss a thing. They want to learn every thing from start to finish.

24. The “Extra Time” Tactic

Tell your prospects how much time they’ll save by using your information product. People need to save as much time as they can because they want to use the extra time to enjoy life.

25. The “Seeing Double” Tactic

Tell your prospects a repeated or new selling point using a P.S. or strong closing. People can be persuaded easier if they see or hear the same message repeated an amount of times. It also works if you can word it differently each time and still have the same meaning.

26. The “Twist Of New” Tactic

Tell your prospects that your information product has the newest information. People like new information because they want to be up-to-date on their subject of choice. They want information to be fresh, exclusive or have a new twist.

27. The “Navigation” Tactic

Tell your prospects your information product is easy to use and navigate through. People sometimes buy an information product for only a few benefits and want to find them as quickly and easily as possible. They want it to be highly organized or fully searchable.

28. The “Third Party” Tactic

Tell your prospects who endorses or who has given you testimonials for your information product. People will trust a third party before they will trust the business advertising the information product.

29. The “Ease Their Concerns” Tactic

Tell your prospects they don’t have to be an expert to learn or understand your information. People sometimes think they have to be an expert to learn something new so this eases their concerns. Tell them they can be a beginner or a pro.

30. The “Pet The Puppy” Tactic

Tell your prospects that they can read a sample excerpt or chapter from your information product. People assume your information product must be good if you’re giving away a free sample and it will get them more interested too.

31. The “Bigger Is Better” Tactic

Tell your prospects that your information product is crammed full of information or is a huge collection of knowledge. People think bigger is better and perceive it as more valuable. They feel they will be getting their money’s worth.

32. The “Misinformation” Tactic

Tell your prospects your information product is thoroughly researched and highly accurate. People don’t want information that is inaccurate because misinformation could possibly make their life worse.

33. The “Customize It” Tactic

Tell your prospects they can rebrand or customize the information product with their own links. People like to get free exposure for their own business or other people’s affiliate products by giving away or selling your information.

34. The “Handy Dandy” Tactic

Tell your prospects that your information product is a valuable reference. People like information that comes in handy, like a dictionary or encyclopedia. They can always go back and look up something in the future.

35. The “T And P” Tactic

Tell your prospects that your information product has been tested and proven. People don’t want information that is not even tested or proven to work. They will be more interested if they have proof.

36. The “Limited Edition” Tactic

Tell your prospects that your information product is a limited edition. People consider time-limited information to be more valuable. They don’t want to miss out on information that could improve their life.

37. The “No Worries” Tactic

Tell your prospects that they have no risk at all using your information product. People don’t want to buy or commit to a product that could be a big risk. They will be more inclined to use your information if it’s guaranteed and they have no worries.

38. The “Award” Tactic

Tell your prospects that they will get free bonuses for using your information product. People like to be rewarded for things that they do. Freebies will give them a little extra incentive to buy.

39. The “Ancient Secret” Tactic

Tell your prospects that your information product includes ancient or classic information. People like information that is hard to find or no longer around. They will consider your information to be rare or timeless.

40. The “Serial Number” Tactic

Tell your prospects your information product is collectable. People like to collect things. They think that collectibles are worth more money because they are limited editions and go way up in value.

41. The “Helpful Tools” Tactic

Tell your prospects how many helpful links, references and resources are in your information product. People like to know about other resources that might help them achieve their desired benefit.

42. The “General Public” Tactic

Tell your prospects when your information product is in pre-launch, pre-release or has just been released to the general public. People like to use things that are brand new because it will give them a sense of being one of the first to own it.

43. The “Authority” Tactic

Tell your prospects how much expertise, experience or credibility you have to persuade them to use your information product. People are easily persuaded by people who are considered to be an authority on the subject. You could mention any professional titles that you have too.

44. The “Precisely Detailed” Tactic

Tell your prospects how specific or detailed your information product is. People don’t like general information because they want all the precise details so they can easily apply what they learn.

45. The “Speeding Bullet” Tactic

Tell your prospects about all the benefits of your information product using a bullet list. People quickly scan ads to find all the benefits. One of their first stops is reading the bulleted benefit list.

46. The “Got Gifts?” Tactic

Tell your prospects they can give away your information product away as a bonus product. People like information they can give away with their own products. They feel it will make their product more valuable and increase the conversion ratio.

47. The “Traffic Tools” Tactic

Tell your prospects how much the information product will increase their traffic by publishing it, giving it away or linking to it. People’s number goal is to get traffic to their web site. They know they need any advantage they can get with all the competition.

48. The “Huge List” Tactic

Tell your prospects how much the information product will increase their e-zine subscribers by publishing, giving away or linking to your information product. People know the money is in the list. They want to build a huge list as fast as possible.

49. The “Follow The Leader” Tactic

Tell your prospects how many celebrities, companies, experts or reputable people use your information product. People will think since those types of people are using your information product, they should to.

50. The “It’s Proofed” Tactic

Tell your prospects that your information product is free of errors. People don’t want to find any errors in your information. They want the information to be professionally proofread and edited.

51. The “Recycle It” Tactic

Tell your prospects they can republish your information product for free. People are always looking for free information that they can republish on their web site and e-zine. It can increase their traffic and search engine ranking.

52. The “Take Action” Tactic

Tell your prospects they can have your information product for no cost if they take a certain action. People like to get stuff at no cost and be rewarded for their actions. It could be opting-in to your list, running your ad, referring people to your web site, etc.

53. The “Small But Huge” Tactic

Tell your prospects how short and effective your information product is. People sometimes don’t want to go through a ton of information just to learn something new. You could tell them something like, ‘It only takes 10 minutes to read.’

54. The “Discount Reward” Tactic

Tell your prospects they can get a discount on your product for taking specific action. People like to save money and definitely be rewarded for it. It could be subscribing to your e-zine, linking to your web site, signing up to your free e-course, etc.

55. The “Choose Fee Or Free” Tactic

Tell your prospects they can buy your information product or acquire it at no cost if they take a certain action. People like to have a choice. People like to get information products that most people have to pay for.

56. The “News Outlets” Tactic

Tell your prospects that your information product has been publicized and reviewed in popular media outlets. People will think it’s got to be good if it’s been mentioned by a popular publication, TV show, radio, etc.

57. The “Re-Buy It” Tactic

Tell your prospects your information product has recently been updated. People will re-buy information products that have been updated or are in a new edition. They want information that is up-to-date at all times.

58. The “Don’t Do It” Tactic

Tell your prospects not to buy or use your information product. It’s just like using reverse psychology. People want information they can’t have. They think if other people have it, they can too.

59. The “Password” Tactic

Tell your prospects your information product is password protected to make it seem more valuable. People will think if it’s closely guarded, it must be extra valuable. You could even just give them a top secret link to read or download.

60. The “Casino” Tactic

Tell your prospects they could win a certain prize if they buy or use your information product. People like to have the chance to win stuff. It gives them a little extra suspense in their lives.

61. The “Buy Stats” Tactic

Tell your prospects the ratio of people who buy or use your information product. People want popular information products. They will think yours is popular if the ratio of people using it is high.

62. The “Feel What I Feel” Tactic

Tell your prospects how excited you are about your information product. People will become interested in your information product because you are so excited about it. They will want the feeling of excitement too.

63. The “Bargain” Tactic

Tell your prospects the actual retail value of your information product. People like to get good deals and bargains. They will feel as though they are getting something valuable for a lower price.

64. The “Privacy Policy” Tactic

Tell your prospects when they buy or use your information product, their personal information will be kept confidential. People like to keep what they use or buy to themselves. Tell them your privacy policy and their information will never been sold, rented or leased to anyone.

65. The “Apply For It” Tactic

Tell your prospects that they have to apply to use your information product to make it seem more valuable. People will feel as though you’re not out to get their money because you’re making them qualify to use your information. They think the information will be more valuable.

66. The “Been Around Forever” Tactic

Tell your prospects how long you’ve been in business or online. People trust businesses more if they have been in business for a long period of time. They will think you must have good information if you’ve been in business that long.

67. The “Mood Enhancer” Tactic

Tell (give) your prospects a compliment that will persuade them to use your information product. People like to be complimented because it makes them feel good, it makes them feel noticed and also makes them feel important. They will be in a better mood for when you present your offer.

68. The “Talk To Yourself” Tactic

Tell your prospects to tell themselves they want to use your information product. People will be easier persuaded by themselves than by your business. They will talk themselves into taking your offer. For example: ‘Yes! I want to improve my life.’

69. The “Get Closer” Tactic

Tell your prospects your information product is free. People like to get information free of charge. They will feel closer to your business and be more persuaded to buy any of your offers in the future.

70. The “Follow My Orders” Tactic

Tell your prospects to take action and buy or use your information product. People like to be lead and shown what to do so they don’t get confused. That’s why there are more followers than leaders in this world.

71. The “Give Feedback” Tactic

Tell your prospects to give you feedback about your information product so you can improve it. People like to voice their opinions, especially if they are asked to. They will feel more involved with your business because you asked for their help.

72. The “Lucky” Tactic

Tell your prospects how many other people have bought your information product, but that they’re getting it for free. People will feel lucky because they didn’t have to pay for your information. It also makes free information a little more valuable to them knowing at one point you charged for it.

73. The “Content Ingredients” Tactic

Tell your prospects the kind or type of information product they will get. People want to know the exact the type of information they will be getting before they will buy or use it. It could be full of tips, how-to articles, interviews, stories, etc.

74. The “Want A Job?” Tactic

Tell your prospects you will pay them to buy or use your information product. People always need a little extra spending money. You could allow them to join your affiliate program, give them a rebate or a discount.

75. The “It’s Not That Much” Tactic

Tell your prospects the price of the information product divided by a number of benefits or features if you are selling it for them to use. People will think it’s a bargain because people will see exactly what they will be paying for each piece of information.

76. The “Story Time” Tactic

Tell your prospects a story that will persuade them to use your information product. People like to be entertained. They will read or watch a story just to take time out from the harsh reality of the real world.

77. The “Peer Pressure” Tactic

Tell your prospects what their friends, family, customers and others will say, think, do, feel as a result of them using or not using your information product. People are easily persuaded by the people they are close too.

78. The “Double Fortune” Tactic

Tell your prospects to imagine what will happen if they use or don’t use your information product. People will be persuaded by the benefits of using your information and the consequences of not using your information.

79. The “Emotion Shifting” Tactic

Tell your prospects the positive or negative emotions and feelings they will get from using or not using your information product. People are persuaded by emotions and back up their emotions with facts.

80. The “What Do I Get” Tactic

Tell your prospects the benefits of using your information product. People want to know how your information will benefit them. They won’t be easily persuaded if you just list the features of your information.

81. The “Remember A Time” Tactic

Tell your prospects to remember a past experience that would persuade them to use your information product. People are easily persuaded by memories because they consider them to be either good or bad.

82. The “Hear And See” Tactic

Tell your prospects that they will get the audio and video reproduction rights to your information product. People know that a lot of people don’t like to read. They know that audio and video are the future.

83. The “It’s A Report” Tactic

Tell your prospects that your information product ad isn’t an ad by using a content-related headline. People will read your information product’s ad quicker if it doesn’t start out to look like an ad.

84. The “Template” Tactic

Tell your prospects that your information product is a helpful tool or template. People sometimes want information that is actually a tool. They want information that will help them accomplish their goal fast and easy.

85. The “Sounds Real” Tactic

Tell your prospects the specific and detailed benefits of using your information product. People will believe your benefits quicker if they are specific because it doesn’t sound all made up.

86. The “I’ll Publish Yours If” Tactic

Tell your prospects you will use their information product if they use yours. People want to life to be fair. They feel it’s only fair for you to do the same for them. You just set up a joint venture deal with another business owner.

87. The “Oh, That’s Simple” Tactic

Tell (give) your prospects a metaphor that will persuade them to use your information product. People will be able to understand your information products better if you relate it to something simple.

88. The “Something In Common” Tactic

Tell your prospects that you both have something in common to persuade them to use your information product. People like to do business with people that have a similar knowledge or interest.

89. The “Agree With Me” Tactic

Tell (ask) your prospects questions you know they will agree (answer yes) with to persuade them to use your information product. People are easy to persuade if you get them to say or think yes before you present your main offer.

90. The “Same Choice” Tactic

Tell your prospects they have a choice of instructions which mean the same thing, to persuade them to buy or use your information product. People like to choose and it doesn’t matter which choice they make - you win either way.

91. The “Lead In” Tactic

Tell your prospects they can give your information product away and make money on the upsell or backend offers. People and affiliates know that it’s easier to get traffic to a web site if you give away something free first.

92. The “I Have Faith” Tactic

Tell your prospects how much you really believe in your information product. People will believe in your information product if they see how much passion you have for it. They will want to see why you’re so passionate.

93. The “Common Sense” Tactic

Tell your prospects it’s common sense to use your information product. People will think it’s just natural to use your information product. They don’t want to be left out and will want to be like everyone else.

94. The “Facts Of Life” Tactic

Tell your prospects facts that will persuade them to use your information product. People like facts because it will back up their emotional decision to buy or use your information product.

95. The “Past, Present, Future?” Tactic

Tell (ask) your prospects questions about their past, present or future that will persuade them to use your information product. People have been influenced their whole life to answer questions. They were branded by their parents, teachers, employers and other people of authority.

96. The “About You” Tactic

Tell your prospects something about themselves that you know is true and would persuade them to use your information product. People will feel intrigued that you know so much about them and that you really understand them without even meeting them.

97. The “Other People” Tactic

Tell your prospects what other people have said about your information product so that it will persuade them to buy. People are highly influenced by other people or satisfied customers.

98. The “Indirect” Tactic

Tell your prospects an indirect command (like you may or you might) that will persuade them to use your information product. People will think you’re not directly telling them to use your information product but merely suggesting it.

99. The “Vivid Demonstration” Tactic

Tell your prospects a vivid description of your information product, using plenty of adjectives and words that attract the senses. People are influenced by their senses because they can trigger their buying emotions.

100. The “Gave Me Goose Bumps” Tactic

Tell your prospects the physical reaction of other people or what they experienced as a result of using your information product. People will usually understand what types of emotion go with the physical reactions. They may be persuaded by those emotions.

Conclusion:

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing. The more you understand about any subject, the more you will be able to profit.

This report’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.

By now you should be creating your information product and get it listed in the Clickbank Marketplace (one-time cost of $49). If you are not convinced why this is one of the best ways to make money online, then think about what other 90% of internet marketers are doing to make money online. Most internet marketers are sold on the idea of becoming an affiliate marketing, or making money by selling other people’s products or services. Everyday, affiliate marketing gets more competitive as more people enters the arena. New software tools and membership sites pop up in the affiliate space every month just to help affiliate marketers make more money by selling other people’s products. What better way to leverage affiliate marketers than to become the product provider?

Another reason why most affiliate marketers stay an affiliate marketer is because they do not want to deal with the creation of the product and the after-sale customer service. What I am here to tell you is that the you are leaving a lot of money on the table by only taking a fraction of the sales and not willing to spend a few hours of your time to create your own product and automate or outsource the customer support. The cost is really minimal compared to what you are losing out on each sale.

Don’t know what to put in your info product? Start by creating a list of hobbies and things that you are passionate about. Don’t rule out anything at this point because you are not worried about whether this thing is going to sell or not. There are more products that can be sold on the internet than things that can not be sold. Once you have identified your topic, do a search with Overture search & bidding tool (no longer available, but a good alternative is here: http://keyword.secretstohighprofit.com) to make sure that there are people search for your topic and that there are advertisers selling in your niche.

Don’t think you are a writer? Well, you don’t have to! Info products come in many shapes and forms. Most popular is the ebook or PDF format where information is conveyed via words. There are also other great media of communication such as pictures and audio. You can start by speaking into a microphone and record your audio product. You can use free desktop recorder (such as CamStudio) and record a desktop instruction video as your product.

Since we ware talking about internet passive income, won’t you trade a few hours of your time for a lifetime of passive income from sales generated by other affiliate marketers? The opportunity is only limited by your imagination, so start your info product today!

affiliate marketing info product