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This blog post is a part of “How to start your own info product internet business” series.
Step 1: Choose a market & 5-minute market Litmus Test
Step 2: Identify a desire or problem
Step 5: Write up your sales message
Step 6: Drive traffic to your sales message
Now that you have your product ready and sales message written up - you’ll need to show your sales message to people in your market!
There are serveral ways to drive traffic to your sales message.
List your product on Clickbank
Clickbank.com is the marketplace for digital products - they bring product owners and affiliate marketers (people who will sell your product in exchange for commission) together.
Getting your product listed on Clickbank is easy. Although not free ($50 fee), getting your product listed with them will pretty much bring immediate traffic and promotion to your product. Not only is Clickbank a marketplace, you can also use their service to process payments (and you can set it up so that your product is automatically delivered to client once paid for).
Search engine traffic
This comes in two forms: Paid and organic. Organic search traffic can be achieved by ranking your webpage high in the search engines for certain keywords that your prospects would search for when looking for your product.
Paid traffic is also called “pay-per-click” because you pay the search engine when someone clicks on your ad to go to your webpage.
Getting traffic from the search engines is both an art and science is a study by itself. There is one course out there that will teach you how to master search engine marketing that I highly recommend:
Stompernet’s Stomp The Search Engine
Classifieds Traffic
You can get tons of “free” traffic from sites like Craigslist. Now, one thing you have to keep in mind is that Craigslist is not very marketer-friendly, and their community “flag” system may kill your ads as soon as they are posted.
You have to very creative and careful which category you are posting to.
I used to generate tons of real estate and small business loan leads using Craigslist which I have detailed in my Craigslist Slap Report.
Article traffic
I love article traffic because of its passive nature! You can write articles and submit them to article directories or submit your article to ezine operator (people who publish e-newsletters and already have a subscriber base).
You may use articles as a pre-sell tool to educate your market about your product, to give out free teaser information which leads readers to the product that you are selling - you get the idea.
The great thing about articles is that once it’s written and submitted, it will go to to work for you 24/7 around the clock.
Note: Don’t limit yourself to just these types of traffic - there are other ways of getting traffic out there for your to explore.
This blog post is a part of “How to start your own info product internet business” series.
Step 1: Choose a market & 5-minute market Litmus Test
Step 2: Identify a desire or problem
Step 5: Write up a sales message
Your sales message is probably the most important piece of writing you will ever do in your life - other than your resume.
In fact, I want you to put in 10 times the effort you put in to write your resume (trust me, I’ve seen some horrible resumes in my life when these people are highly qualified and skilled - but they suck at selling themselves!).
Your sales message has a direct effect on how well you can turn your visitors to customers.
As a rule of thumb, you want to address the benefits, rather than features (unless you are selling a technical product, such as software).
In my New Aquarium Guide product, I have my benefits presented in bullet-point format. I spell out exactly what people will get when they purchase my report. I talk about what beginning fish keepers would want!
Your sales message could be long, or short - and you can do some testing to see which format works best for your market.
Here are just some of the things to you can test in your sales message:
At the end of our sales message you would want to place a “buy button” - if you are new to this game, just use Paypal.
It is also important that you have a way to capture visitors to your sales message in a mailing list (two lists: one for people who didn’t buy so you can do further followup, and one for customers so you can do further up-sell/down-sell/cross-sell).
Note: Don’t forget to ask for the sale! Don’t be afraid to ask people to buy your product, and don’t hesitate to instruct people to click on your “buy button” to proceed. People have made it this far in your sales message, it’s up to you to tell them to click on the “buy button” or they will click back or close your sales message.
Step 6: Drive traffic to your sales message
Step 1: Choose a market & 5-minute market Litmus Test
Step 2: Identify a desire or problem
Step 4: Get testimonials
This step is optional but highly recommended. Testimonials can help you sell - it establishes your product’s credibility. You will be using testimonials in your sales message (See Step 5: Write up your sales message).
Since you have not begun selling your info product, you will need to give out review copies in exchange for testimonials.
Getting reviews/testimonials from actual customers are the best kind to have, but at this point you are going to have to settle for second best - customers to be.
There are several ways to do this - easiest would be to hit up an online forum in your market (in my case an aquarium forum), and offer a number of review copies of your product to some forum members in exchange for testimonials.
Testimonials from none-customers are perfectly legit. Think about software products - typically developers will have beta testers to test out their software and provide reviews and feedback. Same with getting reviews and testimonials from your customers to be. You get testimonials while these reviewers get a free info product. It’s truly a win-win situation.
Another way is just to give a copy of your info product to people you know - your family members, friends, co-workers, etc.
Testimonial Getting Tips:
Step 5: Write up your sales message
Step 6: Drive traffic to your sales message
This blog post is a part of “How to start your own info product internet business” series.
Step 1: Choose a market & 5-minute market Litmus Test
Step 2: Identify a desire or problem
Step 3: Develop the product
In Step 2: Identify a desire or problem, you should have a list of things that you should cover (this is the information that people are paying for). Therefore, when developing your product, be sure you are solving a problem or fulfilling a need or desire, and be sure that your product actually delivers!
Some people seem to get stuck at the product development stage - well, you shouldn’t.
Don’t over-complicate this process. If you are comfortable with writing, then open up Microsoft Word and start free writing (A good technique is to just write freely, then organize and edit later).
If you are comfortable with recording an audio, then download Audacity - a free audio recording and editing software.
If you are comfortable with recording audio and video, then use Camtasia software (camtasia.com). If you want a free solution, use Jing (jingproject.com) or screentoaster.com (note: these free services will cap your screen captures to 5 minutes per clip).
A very common way to develop an audio/video info product is to first come up with a Powerpoint presentation, then use a screen capture program (Camtasia, Jing, or ScreenToaster.com) to capture the slides and you can just talk to it.
I find that it takes a few tries to get it right - but don’t dwell on little things.
Product development tips:
by Michael Masterson - I highly recommend it).Step 5: Write up your sales message
Step 6: Drive traffic to your sales message
This blog post is a part of “How to start your own info product internet business” series.
Step 1: Choose a market & 5-minute market Litmus Test
Step 2: Identify a desire or problem
Ask yourself: What does your market want to know? What are some of the problems that people face everyday in your market?
For my New Aquarium Guide info product, I know killing fish when setting up a new tank is a problem - especially if it’s your first time. I know cleaning the tank is a pain in the neck, so I put in my report some tips on how to clean your tank effortlessly. I know certain people want to have a fish tank set up to improve Fengshui, so I have a section on that in my report as well.
Here is a tip for you: Go on Yahoo! Answers and do a search for a keyword that your market would most likely search for. This will give you some ideas as to what people are asking and what kind of information they are looking for.
Take a look at this person’s question - do you think he’s doing market research, or perhaps getting content for his product at the same time???
Step 5: Write up your sales message
Step 6: Drive traffic to your sales message
Selling information product as an internet business is great because a typical info product is digital - that means zero reproduction cost, zero delivery cost to your customers (can be delivered via email or web), and no inventory control needed (unless you are selling, say, a piece of licensed software).
Info products have high profit margin - again, zero reproduction and delivery cost - you get to keep almost 100% of what you sell! Not many businesses can boast that.
As an additional benefit of owning your own info product internet business - freedom! The entire product creation and selling processes can be systemized… like any other true business should be.
Info products can come in many shapes and forms - simplest to develop would be to a report (ie. PDF), it could be in audio or video (higher perceived value, but information could be the same as in your PDF!)
I’ve put together a process overview on how your can start your own information product internet business. This will be a multi-part blog post.
Step 1: Choose a market & 5-minute market Litmus Test
Perhaps you are in your own marketing? Then that’s great because most likely you can identify who are people in your market, and what kind of problems they (or you) are having.
Take one of my very first info product for example:
New Aquarium Guide
http://www.NewAquariumGuide.com
My market is fish keeping hobby - or people who want to get into that hobby.
Make sure you have a clearly defined market - “people who like animals” is too broad, “people who like dogs” is better.
Something that may help would be to go into a bookstore or online magazine website and see if there would be an actual magazine written for your market.
Now, perform a market research. Type in your “market” in Google search and note if there are advertisers for your market:
Advertisers are the listings on the right hand sidebar of the search result page. In this case, there are quite a few advertisers for “fish keeping” keyword which is actually great news! It means there is a market for it.
Now you’ll want to use Google’s External Keyword tool and perform a search on your market and see what the search volume is like:
As you can see there are 18,100 approximate searches for keywords related to “fish keeping” (keep in mind this figure is for broad search type, see Google’s explanation on match type). If you would like a count that is more accurately reflective of actual search, then drop down to Phrase or Exact match types.
This is where you would want to gauge whether or not you would like to proceed with this market. “Fish keeping” has a good number of advertisers (which means there are money to be made), and has “decent” search volume - Yes, it’s a relatively healthy market to get into.
My market selection rule-of-thumb:
Note: Come up with your own market selection guidelines as you gain more experience in developing and selling info products.
Step 2: Identify a desire or problem
Step 5: Write up your sales message
Step 6: Drive traffic to your sales message
Today I’m recommending a program that will help you make passive income online. A program that teaches you how to build niche websites and sell information products - all on autopilot, thus “Silent Sales Machines.”
Like most people who are just starting out (and people who have been at it for a long time but haven’t quite figured it out) in their internet business, I’ve joined many internet marketing/business membership sites and purchased tons and tons of ebooks and reports, and even paid several high-ticket mentors and coaching programs.
The end result is that I was simply overwhelmed. In fact, I’ve taken action that was not productive at all because it was not focused action - there are simply too many internet business models that will all make money if I had really just stuck with one and take massive action.
One hour I find myself reading a sales letter or a free video on how to make tons of money from running your own membership sites; one hour I find myself reading a sales letter on how to be filthy rich from building and flipping websites or domains; one hour I find myself wanting to buy a software that promises to make money for you; one hour I find myself going through forums to learn how other people are making their money; one hour I find myself looking at sales page and said to myself, “oh, this is it!” - at the end of the day I wondered why I didn’t make any money today! If this is you, STOP!
Just remember that we all have just 24 hours in a day (about 8 - 10 hours that are really usable discounting rest time, eating time, etc.) and majority of us decide to work and get paid an hourly wage one-time and the same thing next day. I beg to differ. I want to get paid multiple times for the same 8 hours I work each day - wouldn’t you want that, too? That’s the mentality that separates the employees from employers.
I want you to start focusing on one type of business model, and knock the sh*t out of it before moving on to the next business. I don’t care what “business” you are working on right now - website flipping, niche sites, PPC affiliate marketing, membership site - focus on one and make it profitable enough to a point where you can outsource the business process and still remain profitable. Remember, you should work on building a business system, not just a worker in your system.
Now, If you don’t have a “model” that you are working on, then I highly recommend you go through Adam Short’s Niche Profit Classroom. It costs only $47/month and teaches you a system to start your own profitable, and outsource-ready information product business (same business that well-know internet marketers are in, such as John Reese, Frank Kern, Ed Dale… just to name a few).
If you’ve been a long-time reader of my blog then you’ll know that I hardly recommend anything, unless it’s something that I really believe and fits along the line of generating passive income online. In fact, I believe in Adam’s business model that he teaches so much that I’m willing to throw in my BacklinkShop.com service if you sign up and go through Adam’s program via this link:
Niche Profit Class - The Silent Sales Machines That Generates Income On Autopilot
Just email me your receipt and I’ll set you up for a free account on BacklinkShop.com which will further help you promote your niche websites.
Last but not least, take action today!
When most people think of promoting private label products, what comes to mind is usually basic information that’s not particularly interesting or beneficial. But there’s a lot more to than just the basics in this report.
You should be able to find several indispensable strategies about promoting private label products in the following paragraphs. If there’s at least one strategy you didn’t know before, imagine the difference it might make.
1. The “Economical” Strategy
The “a ghostwriter may charge you ($) per (product type)” strategy tells your prospects that purchasing your private label product is more economical than hiring an expensive ghostwriter. Money has a strange way of switching people’s perceptions.
2. The “Better Than Money” Strategy
The “writing your own (product type) is time consuming” strategy tells your prospects that they will save tons of time by just purchasing your private label product. Most people think time is more valuable than money.
3. The “Blog It” Strategy
The “use the content on blogs” strategy tells your prospects that they won’t have to write or find new content for their blog. Many marketers use blogs to update their opt-in subscribers, sell affiliate products and make money from displaying pay-per-click ads.
4. The “Tons Of Words” Strategy
The “that is over (no.) words of information” strategy tells your prospects that your offer is a real bargain. It makes it sound like they are getting more for their money with such a large number of words. You could also break it down into the number of pages, articles, niches, or tips.
5. The “Resell” Strategy
The “sell the resell and master resell rights” strategy tells your prospects that they could use your private label content to create products that come with resell and master resell rights. Most marketers will realize they can then sell the products for a higher price.
6. The “Fly By Night” Strategy
The “ghostwriters could take your money and run” strategy tells your prospects that if they put an upfront deposit down for a project, a ghostwriter could end up not finishing the work. Most people would feel safer getting all their private label content right after they pay.
7. The “With Out Work” Strategy
The “sell the private label rights for commission” strategy tells your prospects that they could gain the rights to sell your private label content by just signing up to your affiliate program. It’s also a great way for them to make their money back from buying your private label content.
8. The “Won’t Find It Anywhere” Strategy
The “100% original private label content” strategy tells your prospects that they won’t find your private label content in products that you or others have sold in the past. It would be a good idea to mention ways they can easily keep the content original from your other new customers.
9. The “Follow The Money” Strategy
The “create your own autoresponder messages” strategy tells your prospects that they can use your private label product to create their own follow up e-mail course. Many marketers know they can increase sales by including a test ad or two in each lesson.
10. The “E-zine” Strategy
The “publish your own newsletter” strategy tells your prospects that they can use the content from your private label product for their e-mail newsletter. Most marketers know one of the best ways to get people to purchase is to build a relationship first.
11. The “Contextual Advertising” Strategy
The “sell products with the content” strategy tells your prospects that they could sneak in ads and mention their products within the content of your private label product. They could place ads at beginning, middle and/or end of the content piece.
12. The “Sell Space” Strategy
The “charge for advertising around the content” strategy tells your prospects that they can use the content from your private label content to increase their traffic or opt-in list. People will want to advertise on their web site or e-zine to get a piece of their success.
13. The “No Cost PLR” Strategy
The “free private label (product type)” strategy tells your prospects that they can get your private label product for no cost. People will flock to your web site just to be able to get the free private label content.
14. The “Edit It” Strategy
The “edit the content how you wish” strategy tells your prospects that they can easily add their personality or information to the content without rewriting all of it. People like to make little changes to private label content that will make it their very own.
15. The “Plagiarize It” Strategy
The “rewrite the content” strategy tells your prospects that they can totally rewrite your private label product. People sometime want to convert and target the content for a different niche or market.
16. The “Spread The Wealth” Strategy
The “create free viral products” strategy tells your prospects that they can slice and dice the content into viral articles, e-books, reports, etc. Most marketers know how powerful it is to give away a viral product with their ads in them and allow other people to give them away.
17. The “Become Famous” Strategy
The “add your name as the author” strategy tells your prospects that your private label product will help them become known as an expert and an authority. Most marketers realize it will help them sell more products.
18. The “I Rather Listen” Strategy
The “create an audio recording with the content” strategy tells your prospects that they could create audio CDs and files for their customers and web sites. Audio products are becoming more and more popular because some people rather listen than read.
19. The “I Rather Watch” Strategy
The “create a video recording with the content” strategy tells your prospects that they could create video DVDs, files, infomercials, how-to products, etc. At the time of writing, online videos are starting to become mainstream.
20. The “Rank High” Strategy
The “optimized for the search engines” strategy tells your prospects that your private label product is already set up to rate high in the search engines. Most people know that search engine traffic is essential to an online business.
21. The “Little Report” Strategy
The “create special reports to sell” strategy tells your prospects that they can use your private label product to create a special niche report to sell. Many people don’t want to read through 300 pages to learn something that only takes 5 to 20 pages to explain.
22. The “Time To Write?” Strategy
The “create your own e-book in (no.) minutes” strategy tells your prospects that they could use your private label product to almost instantly sell their own product. Many people just don’t have the time to write a new e-book over weeks or months.
23. The “Sticky” Strategy
The “high quality content” strategy tells your prospects that your private label product is useful and people actually are interested in it. Most marketers realize that type of content can increase repeat visits, readership and sales. It will make your business “sticky.”
24. The “Missed Deadline” Strategy
The “ghostwriters can miss your deadlines” strategy tells your prospects that even though they can hire a ghostwriter, they can never solely rely on them. Businesses don’t want to make promises to their visitors, subscribers and customers that could backfire and jeopardize their relationship.
25. The “Reoccurring Fee” Strategy
The “create your own membership web site” strategy tells your prospects that they could use your private label product to create a residual income stream. They could charge a weekly, monthly or yearly membership for just making one sale.
26. The “Virtual Salesman” Strategy
The “create your own affiliate program” strategy tells your prospects that they could have tons of other people selling the product they create with your content. You could even supply them with step-by-step information on how to start their own affiliate program.
27. The “Not A Word” Strategy
The “your own product without writing a word” strategy tells your prospects that they literally don’t have to write anything except maybe their name. Most people detest brainstorming, researching, writing and editing information products.
28. The “Never Run Out” Strategy
The “a new private label (product type) every month” strategy tells your prospects that they will never run out of content to create products, articles, reports, etc. Most people rather pay a monthly or yearly fee than constantly write.
29. The “Rich Words” Strategy
The “keyword rich private label (product type)” strategy tells your prospects that your private label product is loaded with keywords and phrases for its specific niche. Most marketers know the search engines rely on keywords to rank/rate a site higher.
30. The “Submit And Forget” Strategy
The “submit the content to article directories” strategy tells your prospects that they can use your private label product to create their own articles and submit them to article directories. Most marketers know that their article, small ad and web site link will be republished by tons of online publishers.
31. The “Money List” Strategy
The “increase your opt-in subscribers” strategy tells your prospects that they could create a bonus product to give away to people that subscribe to their e-zine or opt-in list. You could use a squeeze page to collect e-mail addresses of people that want access to the bonus product and place a one time offer on the download page.
32. The “Waiting Room Books” Strategy
The “submit a free e-book to the free e-book directories” strategy tells your prospects that they could use your private label content to create a free e-book. Many marketers know that free e-book directories can get a lot of traffic.
33. The “Community Content” Strategy
The “post informative content on online forums” strategy tells your prospects that they could post some of your private label content as their own on targeted message boards. Most forums allow you to include an ad, text and/or signature about your web site.
34. The “Offline Profits” Strategy
The “create your own physical products” strategy tells your prospects that they could create tapes, CDRs, DVDs, printed books, etc. Most people know that physical products usually sell for more money, which means more profits.
35. The “Increase Your Conversion” Strategy
The “create bonus products for your customers” strategy tells your prospects that they could create bonus products and package them with for sale products. Most marketers know that bonus products can increase their conversion ratio.
36. The “Content Vacuum” Strategy
The “create your own article directory” strategy tells your prospects that they could create an article directory from your private label product. Most marketers know articles directories will increase their traffic.
37. The “Garbage” Strategy
The “some ghostwriters take too many short cuts” strategy tells your prospects that their ghostwritten content could just end up being a bunch of rehashed, plagiarized, highly repeated garbage.
38. The “Master” Strategy
The “get the master private label rights as a bonus” strategy tells your prospects that they can actually sell the private label right to your private label content and keep 100% of the profits. Most marketers know that private label content sells like crazy.
39. The “Super Affiliate” Strategy
The “use the content to sell affiliate products” strategy tells your prospects that they could actually become a super affiliate. They could place affiliate links in the products they create from your private label content.
40. The “Display Ads” Strategy
The “use the content to earn money running pay-per-click ads” strategy tells your prospects that they could earn huge commissions using your private label content to create targeted, keyword dense web sites for displaying pay-per-click ads.
41. The “Unique Content” Strategy
The “make the content unique without writing” strategy tells your prospects that they could make your private label content different by using all the content changing software that is now available. You could give them a list of web sites that offer it for a fee or for free.
42. The “It Seems Lower” Strategy
The “that’s only ($) per (product type)” strategy tells your prospects that purchasing your private label product is a sweet deal. When you divide up the price into specifics, it makes the total price seem lower.
43. The “Huge Web Sites” Strategy
The “easily create huge content-based web sites” strategy tells your prospects that they could divide up your private label content to turn it into a huge web site. Remind them that they could divide your content into individual web page tips, articles, audio files, video files, etc.
44. The “Saturation” Strategy
The “you don’t have to worry about saturation” strategy tells your prospects that it won’t matter how many people purchase the same private label content. You could remind them they could use a thesaurus to change a few words into different words that mean the same thing.
45. The “Copyright Violation” Strategy
The “ghostwriters can accidentally make copyright violations” strategy tells your prospects that they could actually get in trouble and lose their business by hiring the wrong ghostwriter.
46. The “Instant Web Site” Strategy
The “instantly create your own web sites” strategy tells your prospects that it will take them no time to create their own web site. As a bonus you could also give them a list of fee and free software that will convert text into html and add special money earning links.
47. The “What It All Means” Strategy
The “private label (or public domain rights) are” strategy tells your prospects exactly what the term(s) mean. It will be hard for newbies to understand those types of terms the first time they visit your web site and they may not buy based on that fact.
48. The “Think Twice” Strategy
The “is it really worth it to write yourself” strategy tells your prospects to think twice about writing their own information products. You want to remind them about all the researching, market planning, web site designing, writing, editing and copywriting that is involved.
49. The “Help Your Affiliates” Strategy
The “allow your affiliates to use the content” strategy tells your prospects that they can create promotional tools for their affiliates with your private label content. Many marketers know that the more tools you give your affiliates, the more sales they can make for you.
50. The “Trade It” Strategy
The “trade the content with other web sites” strategy tells your prospects that they can trade content ads with other web sites. They will realize it’s a free way to get their advertisement on high traffic web sites.
51. The “Trade Them” Strategy
The “trade articles with other e-zines” strategy tells your prospects that they can trade articles (with resource boxes) with other e-mail newsletters. They will realize it’s a free way to get their advertisement published in high circulation e-zines.
52. The “They Are Hungry” Strategy
The “people are hungry for information” strategy tells your prospects that people are searching for information 24 hours a day/7 days a week to improve their lives. Remind them that your private label product can help fulfill that need to a target niche.
53. The “Auction Off” Strategy
The “create products for online auctions” strategy tells your prospects that they are allowed to auction off the products they create using your private label content. Most people know how much traffic the top online auction sites get.
54. The “Coupon Rebate” Strategy
The “get a purchase coupon for the same amount” strategy tells your prospects that they will virtually be paid back for purchasing your private label product. You could tell them the coupon is good for your past products, future products or even advertising that you sell.
55. The “Keyword List” Strategy
The “keyword lists included” strategy tells your prospects that they won’t have to go through the hassle of researching top paying keywords and pay-per-click bid amounts for the products they create with your private label content. It’s just one less thing they will have to do and another incentive to buy your product.
56. The “Content Into Links” Strategy
The “turn your keywords into affiliate links” strategy tells your prospects that they could use your contents keywords as links and add related affiliate products. It’s just another income stream they haven’t though of before. You could also sell software that does it for them as a backend sale.
57. The “Legal Contract” Strategy
The “do you know about ghostwriting contracts” strategy tells your prospects they will have to research or pay for legal advice to find out for them or just purchase your private label content. Most people will take the easy and less expensive choice.
58. The “Downline” Strategy
The “let your downline use the content” strategy tells your prospects that they can create products that their network marketing or MLM matrix can use to grow their downline. Remind them that they can create a lot of free viral products from your private label product.
59. The “100% Legal” Strategy
The “legally sell these (private label/pubic domain works) for 100% profit” strategy tells your prospects that you had a lawyer verify that your private label/public domain product is legal to use. Most people don’t want to use or sell something that can get them into copyright or legal hot water.
60. The “Programing” Strategy
The “it’s like having your own software developer” strategy tells your prospects that you are including the source code rights to your private label product. Most people know software developing and coding can be expensive.
61. The “Expert Training” Strategy
The “get training from other experts every month” strategy tells your prospects that, with their purchase of your private label product, they will also have access to gurus who will help train them to create or market their own product.
62. The “Safeguard” Strategy
The “safeguard every product you sell” strategy tells your prospects that you will provide software that will prevent thieves from stealing the products they create. If you can’t give away that type of software, you can just point them in the right direction.
63. The “Member’s Only” Strategy
The “your own monthly membership web site” strategy tells your prospects that your product will give them private label rights to a membership site that you already created. Most people know that they can make repeat residual income with these types of sites.
64. The “Capture And Squeeze” Strategy
The “a squeeze page template included” strategy tells your prospects that you will provide them with a way to capture e-mail addresses with the products they create from your private label product. Most marketers know the money is in the list.
65. The “Ready To Go” Strategy
The “pre-designed ready to upload content sites” strategy tells your prospects that you will provide them with a fully designed web site they can customize for the products they create. Remind them how easy it will be just changing a few words and add money-making links.
66. The “See Yourself” Strategy
The “picture working for yourself” strategy tells your prospects to imagine all the benefits of owning their own product. Many people will imagine taking vacations, working when they want, telling their boss to shove it, having tons of cash, etc.
67. The “Multiple Income” Strategy
The “create multiple streams of income” strategy tells your prospects that they can use your private label product to create a ton of different money-making products. You should just give them a big list like, e-books, reports, articles, courses, etc.
68. The “Money Shot” Strategy
The “see a screenshot of my sales for just one day” strategy tells your prospects that you’ve proven you can make a lot of money selling your own product so they will start to believe they could too. Tell them you’re not trying to brag or guarantee they will have the same results.
69. The “Master Bonus” Strategy
The “as a bonus get (no.) master resell rights product every month” strategy tells your prospects that they will be able to make money selling resell rights to ready made products too. It’s a great complementary bonus to go along with your private label product.
70. The “Teaser” Strategy
The “just check out a sample” strategy tells your prospects they can see an excerpt of your private label product before they even invest any money buying it. It shows you’re confident about your product and builds a sense of trust.
71. The “By-Line” Strategy
The “resource box (or by-line) templates included” strategy tells your prospects that if they create articles from your private label content, they can just fill in a few blanks to create a resource box. It really is a nice little bonus you could add that wouldn’t take you much time to create to increase your conversion ratio.
72. The “Funnel It In” Strategy
The “create mini, funnel web sites” strategy tells your prospects that they could use your private label product to create tiny separate web sites to funnel traffic to your main web site. You could also mention that they could expand their existing web site to more pages.
73. The “Tool Box” Strategy
The “keyword search tools included” strategy tells your prospects that they won’t have to buy separate keyword software in order to find the most profitable keywords for the products they create. If you can’t provide them with the keyword software, you could make a list of fee and free ones to point them in the right direction.
74. The “TOC” Strategy
The “check out the table of contents (or titles)” strategy tells your prospects that you have a very organized private label product or a ton of private label articles. It really shows them just how much information they are getting for pennies in the dollar.
75. The “Private Viewing” Strategy
The “subscriber only pre-release” strategy tells your prospects that they will have the first shot at buying your private label product before the general public. It will give them a head start creating products and profiting.
76. The “Pick And Choose” Strategy
The “it comes in PDF and MS word format” strategy tells your prospects that your product has more than one way to customize your private label product. Plus, many people don’t have a PDF editor. You could also point them to free PDF products and services on the Internet.
77. The “Niche Empire” Strategy
The “a laser-targeted niche” strategy tells your prospects that your private label product is written for a specifically targeted niche. Most marketers know that small niches have less competition and can be just as profitable.
78. The “Magazine” Strategy
The “publish your own subscription magazine” strategy tells your prospects they won’t need to hire expensive writers to publish their own print magazine. They will use your private label content. Plus, they will be able to make a residual income from the yearly subscriptions.
79. The “Done For You” Strategy
The “all the ground work is already done for you” strategy tells your prospects that they won’t have to go through the whole public domain hassle to profit. You can remind them of doing public domain research, doing a copyright search, scanning the book in digital format, editing the book, writing the sales letter, etc.
80. The “Removed Regularly” Strategy
The “old private label content is removed regularly” strategy tells your prospects that new members of your private label membership site won’t be able to get the old content that you already paid for the previous month. This tells them that you respect them and will reward them for being a loyal, paying member.
81. The “Unlimited Bonus” Strategy
The “get unlimited autoresponders as a bonus” strategy tells your prospects that they won’t have to invest in an autoresponder if they want to create follow up messages or multipart e-courses out of your private label content. Remind them how easy it is to set it up and tell them they can send unlimited broadcasts.
82. The “Extra Income” Strategy
The “a list of targeted affiliate programs is included” strategy tells your prospects that they won’t have to take the time to search for affiliate programs that are related to your private label content. Most marketers like to add affiliate links to the products or web pages they create. It gives them an extra source of income.
83. The “Bunch Of Deals” Strategy
The “get a ton of target discounted products” strategy tells your prospects that, along with your private label product, they will get discounts from other businesses for related products. You can negotiate and set up a bunch of deals for your customers.
84. The “Track Everything” Strategy
The “get free ad tracking software” strategy tells your prospects that they won’t have to invest in ad tracking software to promote the products they create with your private label content. Tell your prospects that they won’t be wasting their time or advertising budget using one.
85. The “Prediction” Strategy
The “(company) predicts there will be over (no.) Internet users in (no.) years” strategy tells your prospects that they will be sitting on a goldmine if they invest in your private label product. You could even list predictions for individual, specific niches and markets.
86. The “Personal Rolodex” Strategy
The “get a list of the best private label/public domain resources” strategy tells your prospects if they buy your private label product, they will get your personal rolodex as a resource for no cost. The list could even include affiliate programs that you’ve joined so you can make a commission.
87. The “Change It” Strategy
The “sales letter can be change or edited” strategy tells your prospects that they can add their own personality, their picture and other personal information to the sales letter. You could even tell them they can get their own testimonials for the resell product to add to it.
88. The “Future Bonus” Strategy
The “another (product) will be added soon” strategy tells your prospects they will actually get another private label product in the future if they purchase right now. Of course, it could be a resell or master resell rights product too.
89. The “I’ll Show You” Strategy
The “a free video training center” strategy tells your prospects that you will not only tell them how to set up their business but actually show them if they purchase your private label product. Many people today hate reading and understand instructions better in video format.
90. The “Live Event” Strategy
The “use the content to create a (type) seminar” strategy tells your prospects that they could use your private label product for a live seminar, teleseminar and/or a webinar. Many marketers get paid to speak at seminars and sell tons of products to the audience.
91. The “Always Accurate” Strategy
The “updated regularly and for accuracy” strategy tells your prospects they can get new versions of your private label content for no cost. As the world changes, older information becomes unusable and outdated.
92. The “Mystery Bonus” Strategy
The “a mystery private label product bonus” strategy tells your prospects that if they order your private label product, they will get another one for no cost. It will make them very curious to buy because it will be a mystery till they do. You could even make a blank product cover with a question mark on it.
93. The “Writer Within” Strategy
The “become a successful writer or ghostwriter” strategy tells your prospects that they could generate income by rewriting and editing your private label content and selling it to magazines or other publishers for big bucks.
94. The “Refund Reduction” Strategy
The “reduce your product refunds” strategy tells your prospects that they could create product bonuses for other products they sell. Many marketers know that bonuses deter a person from requesting a refund.
95. The “It Takes 7″ Strategy
The “get free professional, prewritten follow up e-mails” strategy tells your prospects that they won’t have to write follow up sales e-mails to people that don’t buy their product on the first contact. Most marketers know it can take up to seven contacts in order for most people to buy. They can just load them into an autoresponder.
96. The “Pop It” Strategy
The “get free pop up generator software” strategy tells your prospects they won’t have to invest in pop up software to capture visitors’ e-mails addresses or give them special offers for the products they create. Most marketers know pop ups can increase their current and future income.
97. The “T And C” Strategy
The “legal, prewritten term and conditions” strategy tells your prospects that they won’t have to hire a lawyer in order to sell the resell or master resell rights to the products they create. You could even give them a report on how different terms and conditions can affect their sales and business.
98. The “Solo” Strategy
The “professionally, prewritten solo e-mail ad” strategy tells your prospects that they won’t have to write or hire someone to write a solo e-mail ad to send to their list. Most marketers have an opt-in list they can send product offers to make quick income.
99. The “Pass On Bonuses” Strategy
The “bonuses for the private label product” strategy tells your prospects that on top of getting your private label product, you will be providing bonuses for it that they can give to their customers. Most people know related bonus products will increase sales.
100. The “Up, Up And Away” Strategy
The “prewritten upsell web page” strategy tells your prospects that they could make even more income by upselling their customers without all the work. They could just insert any product to that upsell page or you could provide them with one.
101. The “Part Time” Strategy
The “do it part time while you keep your job” strategy tells your prospects they can sell the product they create on the Internet only working a few hours a day. Most people don’t want to take any risk not making any money with a business till the profits start rolling in.
Conclusion:
You can’t predict when knowing something extra about promoting private label products will come in handy. The more you know, the easier it will be to focus on what’s important for your business.
So now you know a little more about promoting private label products. Even if you don’t know everything, you’ve done something worthwhile, like expanded your knowledge.
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