Creating Value

I had the pleasure of talking with my geeky brother today about business - where it stands, where it is going.

“Yeah, what do you know… you are just a techie!” I thought to myself.

But one thing that he mentioned that struck me silent was the idea of creating value.

You see, most people are so caught up in trying to make money they forgot the very essence of why customers buy from you - because your product or service has value!

So, take a step back and let’s ask ourselves, how do we create value?

I came to this conclusion and the following actionable items.

Create value by doing what others are not doing or willing to do

I don’t care what profession or business you are in - if you start doing something today that other people in your profession or business are not willing to do, you therefore create value.

For example:

Those in the software business:  Instead of selling a piece of software we give it away for free.  This poses a tremendous value to people and we gain their trust and loyalty for future product releases or recommendations.

Realtors:  Write a “10 things you must know before you buy your home” and “10 things you must know before you sell your home” and give them away for free to your clients or prospects.  Offer you clients a helping hand in moving when you have helped them buy/sell a house, etc.

Info Product Developers:  Give away your best content.  Double refund as your guarantee.

Individuals:  Extend a helping hand.  Volunteer.  Share information.

I want to hear what things you are doing or have done in the past that has helped create value.