How To Start Your Own Info Product Internet Business - Step 3: Develop the product

This blog post is a part of  “How to start your own info product internet business” series.

Step 1:  Choose a market & 5-minute market Litmus Test

Step 2:  Identify a desire or problem

Step 3:  Develop the product

In Step 2:  Identify a desire or problem, you should have a list of things that you should cover (this is the information that people are paying for).  Therefore, when developing your product, be sure you are solving a problem or fulfilling a need or desire, and be sure that your product actually delivers!

Some people seem to get stuck at the product development stage - well, you shouldn’t.

Don’t over-complicate this process.  If you are comfortable with writing, then open up Microsoft Word and start free writing (A good technique is to just write freely, then organize and edit later).

If you are comfortable with recording an audio, then download Audacity - a free audio recording and editing software.

If you are comfortable with recording audio and video, then use Camtasia software (camtasia.com).  If you want a free solution, use Jing (jingproject.com) or screentoaster.com (note:  these free services will cap your screen captures to 5 minutes per clip).

A very common way to develop an audio/video info product is to first come up with a Powerpoint presentation, then use a screen capture program (Camtasia, Jing, or ScreenToaster.com) to capture the slides and you can just talk to it.

I find that it takes a few tries to get it right - but don’t dwell on little things.

Product development tips:

• Just be yourself, don’t force a way of writing, speaking or acting.
• Start with an outline or a table of content, then fill in the details.
• Don’t try to perfect your product at this stage of infancy - your main goal is to make that first sale (Read Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) by Michael Masterson - I highly recommend it).
• If developing in form of writing (ie. PDF), consider developing also in audio & video format of the same information.  Audio & video could then be added into your offer as bonus to make it more enticing to the buyer.
• Interviews with experts and chat transcripts can also be great info products - be creative!
• If you have been blogging, compile your best blog posts and put them into a report.
• If you are absolutely reluctant or unable to develop your own product, then consider outsourcing your product development.

Step 4:  Get testimonials

Step 5:  Write up your sales message

Step 6:  Drive traffic to your sales message