How To Start Your Own Info Product Internet Business - Step 4: Get testimonials

Step 1:  Choose a market & 5-minute market Litmus Test

Step 2:  Identify a desire or problem

Step 3:  Develop the product

Step 4:  Get testimonials

This step is optional but highly recommended.  Testimonials can help you sell - it establishes your product’s credibility.  You will be using testimonials in your sales message (See Step 5:  Write up your sales message).

Since you have not begun selling your info product, you will need to give out review copies in exchange for testimonials.

Getting reviews/testimonials from actual customers are the best kind to have, but at this point you are going to have to settle for second best - customers to be.

There are several ways to do this - easiest would be to hit up an online forum in your market (in my case an aquarium forum), and offer a number of review copies of your product to some forum members in exchange for testimonials.

Testimonials from none-customers are perfectly legit.  Think about software products - typically developers will have beta testers to test out their software and provide reviews and feedback.  Same with getting reviews and testimonials from your customers to be.  You get testimonials while these reviewers get a free info product.  It’s truly a win-win situation.

Another way is just to give a copy of your info product to people you know - your family members, friends, co-workers, etc.

Testimonial Getting Tips:

• In certain markets and for certain products, you may need to sell your review copy as if you are selling the actual product.  In certain markets you will have people line up to give you testimonials just so they can have a free product.  In other words, you may need to pay for reviews, or you may need to make people pay for a review copy.
• Provide review copy to senior members of the forum (you can usually tell by their join date and post count) - they may help you get customers later by recommending your product to other forum members.

Step 5:  Write up your sales message

Step 6:  Drive traffic to your sales message