How To Start Your Own Info Product Internet Business - Step 6: Drive traffic to your sales message

This blog post is a part of  “How to start your own info product internet business” series.

Step 1:  Choose a market & 5-minute market Litmus Test

Step 2:  Identify a desire or problem

Step 3:  Develop the product

Step 4:  Get testimonials

Step 5:  Write up your sales message

Step 6:  Drive traffic to your sales message

Now that you have your product ready and sales message written up - you’ll need to show your sales message to people in your market!

There are serveral ways to drive traffic to your sales message.

List your product on Clickbank

Clickbank.com is the marketplace for digital products - they bring product owners and affiliate marketers (people who will sell your product in exchange for commission) together.

Getting your product listed on Clickbank is easy.  Although not free ($50 fee), getting your product listed with them will pretty much bring immediate traffic and promotion to your product.  Not only is Clickbank a marketplace, you can also use their service to process payments (and you can set it up so that your product is automatically delivered to client once paid for).

Search engine traffic

This comes in two forms:  Paid and organic.  Organic search traffic can be achieved by ranking your webpage high in the search engines for certain keywords that your prospects would search for when looking for your product.

Paid traffic is also called “pay-per-click” because you pay the search engine when someone clicks on your ad to go to your webpage.

Getting traffic from the search engines is both an art and science is a study by itself.   There is one course out there that will teach you how to master search engine marketing that I highly recommend:

Stompernet’s Stomp The Search Engine

Classifieds Traffic

You can get tons of “free” traffic from sites like Craigslist.  Now, one thing you have to keep in mind is that Craigslist is not very marketer-friendly, and their community “flag” system may kill your ads as soon as they are posted.

You have to very creative and careful which category you are posting to.

I used to generate tons of real estate and small business loan leads using Craigslist which I have detailed in my Craigslist Slap Report.

Article traffic

I love article traffic because of its passive nature!  You can write articles and submit them to article directories or submit your article to ezine operator (people who publish e-newsletters and already have a subscriber base).

You may use articles as a pre-sell tool to educate your market about your product, to give out free teaser information which leads readers to the product that you are selling - you get the idea.

The great thing about articles is that once it’s written and submitted, it will go to to work for you 24/7 around the clock.

Note: Don’t limit yourself to just these types of traffic - there are other ways of getting traffic out there for your to explore.