Are you keyword-centric?  What I mean is that most internet marketers, especially those who are in the PPC arena focus a lot on keyword research.  They often forget the market that they are trying to sell to, or the people behind those keywords.

For example, let’s assume you are trying to sell an ebook on “parenting.”  Ninty-nine percent of internet marketers would start by performing keyword research with their favorite keyword tool or keyword research service on “parenting”, and they would brainstorm other related keywords and hopefully to land on some longtails.  While this is fine, but can you imagine how many other internet marketers are doing the same thing you are doing?

So, let’s look at another approach.  Forget keyword research.  Brainstorm the market.  Ask yourself who are the people behind parenting.  Who are the people who would be interested in the subject of parenting?  What age group are they?  Are there magazines or tradeshows on parenting?  Are there existing communities online for these people?

Once you start brainstorming in that perspective, you will discover other mediums where you can advertise for your product.  You can try out buying an ad in the magazines, hit up the owners of the parenting communities and do a deal.  The advertising possibilities are not limited to just the search engines.  You are probably thinking to yourself, “Oh, gosh, this is more work than PPC!”  Well, you are absolutely right, and that’s the reason why few internet marketers are eating the whole pie while the majority are scrounging on the crumbs.