If you belong to another marketer's email list, I'm sure you have been sent John Reese's Traffic Secrets 2.0's free video.
My first internet marketing course was in fact John's Traffic Secrets (the very first version), and everyone I talked to said that I was lucky to have it as my first course because it guided me in the right direction in starting my own internet business.
Four years later, John Reese's coming out with his Traffic Secrets course version 2.0 (available on July 15, 2008) and I suspect it is going to be a big hitter in the internet marketing community. Since I am an owner of the original course, I will be able to purchase it at $295 instead of the $397 price tag. Even at $397 it is still a steal because the original course was priced at $997 and I suspect the 2.0 version is going to be a much more comprehensive guide (not just about traffic) than the original course.
If you haven't already, I highly recommend that you take a look at his free video where he talked about "Results Detection."
To me, that's nothing more than a fancy word for market research or competition analysis. What you are doing with "Results Detection" is essentially looking at what other people have already done with their online business, and copy the same strategies or techniques (hey, why re-invent the wheel, right?) for getting more traffic online.
He gave 10 places on the internet where you can perform "Results Detection":
Tip 1. Use Google to reverse engineer how the top 10 web sites obtain their ranking. This is a very common SEO reverse engineer tactic.
Tip 2. Use Download.com to see what software in your market is downloading the most, and check out the software's features to see what your customers may want.
Tip 3. Digg.com - Getting on the homepage of Digg can bring your a massive surge of traffic to your site. Don't try to game Digg! Look at how the "news" got to the first page of Digg, what kind of stories they are, why was the story voted the most, and figure out how you can release as story that will bring similar response.
Tip 4. Use social networking sites such as Facebook, Myspace, and look at your friends who have tons of friends, and look at their profiles to figure out why some of your friends have tons of friends. What do they do with their profile to attract so many friends, and so the same.
Tip 5. Look at Google Adwords advertisers, and look at your competitor's ads. Observe the ad copies they are using, and take note of the language they are using. If your competitor is using the same ad copy for a long period of time, most likely it's working for them, so why not use similar ad copy? Another way to learn how to write good ad copy is by looking at Adwords ads for expensive keywords such as insurance, and study the ad copy (title, body, URL, call to action, etc.) because insurance keywords are really expensive and these companies better know what they are doing (although you can argue that these big companies also have deep pockets, so they may not care about conversion).
Tip 6. Use eBay.com. eBay itself provides valuable tools and statistics for seller to figure out what sells really well, what keywords eBay buyers use (similar to keyword research tool for the search engines). So knowing that data, you can go after a demanding market (check out eBay Pulse).
Tip 7. Use press releases. Look at PRWeb.com and see how others are putting out their PR's. Study how they structure their press release. Look at how many other media picked up that press release, and copy their success.
Tip 8. Use Technorati to figure out the most popular blogs (with most incoming links) and what type of posts are generating incoming links. You would then want to write posts that make your readers want to link to you or bookmark your blog/post.
Tip 9. Use a site like Compete.com to get competitive data analysis and figure out where your competitors are getting their traffic from.
Tip 10. Look at CJ.com and look at how your competitors are designing their ad creative, and what kind of EPC they are getting for each type of creative.
There tips given in the free video, while very valuable in my opinion, are going to require specific knowledge
in how to use each of the 10 resources given. For example, if you are new to eBay, would you know where to look for competitive data? If you are new to Technorati, would you know what to look for? I certainly hope John Reese's Traffic Secrets 2.0 course will go further into each of these resources.
Stay tuned. My review of the Free Video Part II is coming...