Most internet marketers suffer from near-sightedness. What I mean by that is majority of the affiliate marketers chase after one-time commissions rather than promoting programs or products that pay in residual. As I’ve said in my post yesterday on getting traffic from yahoo groups, I was a super affiliate for PartyPoker.com. Now, PartyPoker’s affiliate program pays in 2 ways. You can sign on a new player and get paid a flat commission of $65 ($75 if you recruit 10 or more), or you can sign on a new player and get paid on that player’s rake fee for the lifetime of that player.
If you had a choice, what option would you go with? Getting paid $75 per new player, or getting 20% cut of the poker room’s revenue for your players?